Brick Visual – bigger, better, brighter


Our regular readers and friends of the project often ask us to reveal interesting details and facts from the daily life of world’s leading archviz studios. To respond to those questions, we have interviewed CEO & co-founder of Brick Visual András Káldos. Projects of this studio has always provoked jealousy and admiration from those who are professionally involved or simply interested in archviz.
DA!: Tell us about the history of Brick. What have been the project milestones so far?
András Káldos: In  2012 we decided to make our own business, and by then we have already had more than 10 years of experience as freelancers. The Hungarian market did not seem like a potential opportunity, so we outlined two options: moving abroad or staying. We chose the latter, more difficult option, and tried to start building up a network of international clients. We knew from the beginning, that regardless of the quality of our portfolio or the years of experience we have, it is really difficult to prevail from the region. Thus, we tried to set up an international network with the focus on specific markets. This strategy has proven to be viable. It has helped us increase sales,  improve the quality of our visuals and make valuable partnerships with renowned clients. Starting with family houses four years ago, we have slowly managed to reach a certain level where we get commissions from Snohetta or Perkins + Will for instance, and the whole story expanded from a handful of enthusiastic youngsters to a middle-sized company.

DA!: Running your project in Hungary, does it feel like being in the center of the archviz world today? Are there any specific features of your Hungarian office location?

A.K.: The industry itself is so global and virtual, that we can no longer talk about geographic center-points. We might assume, that Hungary is outside of the flow in general, yet we see a significant tendency of foreign colleagues willing to move here just to work with Brick. According to the feedback of industry fellows, we are in fact in the ‘flow’, and we are constantly working on maintaining this position.

DA!: Does your project promote its own mission, spirit and work principles?
A.K.: Our mission is to constantly provide cutting-edge high-end architectural visualization by improving parallel to technology and exploring new fields of this emerging profession. On one hand, we provide a professional community where besides the diverse tasks, one can improve his/her skills, and this is really important in a profession changing so rapidly. On the other hand, we aim to create an atmosphere during and after work, that is converging and enhances creative thinking. Cut the long story short, we offer a working environment that is rather a community, and where people are happy to be.

DA!: How do you see the future of your studio in the next 5-10 years?

A.K.: How do you see the future of the archviz industry in the next 5-10 years? One of our main goals is to follow-up with technology and reinvent ourselves in this process all the time: improving hardware and software, developing new services and tools for the market. Naturally the next five years will be about the development of VR, and all of its aspects for it to become a unique solution on the archviz market. We aim to be a flagship in this process.

DA!: Tell us about Brick VR?
A.K.: V R working on it ☺ Have a look at our teaser that we launched in April. Since then, we have been delivering more and more VR for architect offices and developers. These are mainly stereo 360 still images and in some cases, we make applications from these stereo images with different interactive features, eventually delivering it with a Samsung gear VR.

This method is the first step in the VR production, and it completely fits into our existing pipeline, using the softwares that we normally use for our render production. At the moment, this is the most feasible solution that is also a valuable experience for us on how to deliver salable and successful VR. Naturally in the meantime, we are experimenting with different real-time solutions (HTC Vive for instance) to be up-to-date and to be ready when the market and the technology is ready.

DA!: How many members are there in the Brick team? How would you describe them? Do you provide any professional training for your employees?

A.K.: Back in the beginning, a strong professional team joint their forces, giving a rock-solid foundation of what we call Brick Visual today. Later on, we aimed to ensure a constant training opportunity for the new, less experienced colleagues in order to become full-value employees. This idea turned out to be very effective on a short and a long-term as well. Right now, the Brick team has 40 members, and this number is constantly growing. The work takes place in our Budapest office that has recently expanded to double the former size. Our in-house training system is still a very important part of the company culture, and in many cases we achieved great success of improving people from newbie to a senior level. It is a diverse, international team, featuring super characters. If you visit our about page, you can read about everyone in detail.

DA!: Tell us about your Russian team member Ilya Korolyov. What are his responsibilities? How did he join your team?

A.K.: Ilya was born in Kyiv, and has been living in Hungary for 17 years, earning his civil engineer degree also here in Budapest. In-between, he lived in the Netherlands, working as a 3d artist. He saw a lot of potentials in Brick, and applied for the job in 2014. Since then, he is a vital member of the team besides being an essential part of the 3d crew.

DA!: What is the way of becoming a part of your team?
A.K.: Beyond knowing the programs and having a degree in architecture one must have a certain level of visual literacy and sense of composition and design just to mention a few of the necessary skills. Hence, it is not easy to find the perfect colleagues. We are constantly hiring skilled 3D artists! You can find more information on our website. We strongly suggest to review our portfolio before submitting yours to see what quality we are aiming for.

DA!: What advice would you give to those who are making their first move in the field of archviz or thinking of setting up their own studio?
A.K.: It is one thing to know the softwares, and make 3D images, but to be a 3D artist you have to improve yourself in classical art knowledge as well. Anyone can learn the software, but in case you wish to be outstanding, I suggest to gain some sort of visual communication literacy. Also, find your own language. Tutorials are good for learning, but in order to be successful, you need to have your own, distinctive style.

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